KODÉ is a contemporary lifestyle brand launching with a jewelry collection and a long-term vision to expand into multiple product categories. Entering a highly competitive and saturated market, the brand required a clear and distinctive identity, one that could stand out at launch while remaining flexible enough to evolve over time. Filipe was responsible for designing the foundations of the brand. The work focused on creating a scalable visual identity system capable of extending seamlessly across products, touchpoints, and future categories, while maintaining a strong and recognizable core. Launching July 2026