Kode is a contemporary lifestyle brand launching with a jewelry collection and a long‑term vision to expand into multiple product categories. Entering a highly competitive and saturated market, Kode needed a clear, distinctive identity that could stand out at launch while remaining flexible enough to grow with the brand.
Our role was to design the foundations of the brand: a visual identity system capable of scaling across products, touchpoints, and future categories.
Launching July 2026
Strategy
We approached Kode as a design‑led lifestyle brand, not just a jewelry label. The strategy focused on creating a strong core system rather than a fixed aesthetic.
Key principles included
- Clarity over decoration — reducing visual noise to let the brand feel intentional and premium
- Modularity — designing elements that can evolve across different product categories
- Timelessness — avoiding trend‑driven decisions that could quickly date the brand
