Industry
Health Tech
Client
Joona
Joona — Digital Health Companion App
Rethinking the banking dello app with our innovating experience to empower changes in the life.
Joona® is a mobile application designed to help individuals and families securely track, organize, and store their health information. The app enables users to log symptoms, moods, vaccinations, ongoing conditions, and pregnancy details, while consolidating medical documents into a single, accessible platform. Privacy, independence, and user empowerment were central considerations in a highly regulated and sensitive sector.
Filipe approached Joona as a design-first health companion. The strategy centered on reducing complexity, reinforcing trust, and giving users a sense of control over their personal data. This involved translating complex medical information into intuitive visual structures, treating security and encryption as visible design features, and building a flexible interface capable of supporting multiple profiles and future expansions. João led the full-stack development of Joona, translating the product vision into a robust, secure, and scalable technical foundation. His work covered both front-end and back-end development, ensuring seamless performance, data integrity, and compliance with the demands of handling sensitive health information. Close alignment between design and engineering allowed the product to maintain clarity and precision from concept through implementation.
The health information space is often fragmented and paper-based, with users dependent on multiple providers and insurers. Joona’s challenge was to create a digital-first platform that is simple, intuitive, and trustworthy while handling sensitive personal data securely. The product needed to: • Enable users to consolidate all health information in one place • Be accessible and usable for multiple profiles, including family members • Communicate data security and privacy clearly • Be scalable to support additional features like emergency QR codes and premium services
We approached Joona as a design-first health companion, prioritizing ease of use, trust, and clarity. The strategy focused on: • Simplifying complex medical data into intuitive visualizations and logs • Using secure authentication and encryption as a design feature • Building a flexible UI to support multiple user profiles and future premium features • Reinforcing the brand promise of control and independence over personal health data
Outcome
Joona launched as a clean, modern, and secure application that empowers users to take ownership of their health information. The outcome is a scalable platform that combines comprehensive health tracking with clear communication around privacy and security, while remaining approachable for everyday use. Key outcomes include: • A comprehensive symptom and health tracking system • Multi-profile support and premium features for advanced tracking • Clear, accessible communication of security and privacy • A platform designed to scale with additional health management tools Scope of Work • UI/UX Design • Brand Positioning and Identity • App Information Architecture • Interaction Design and User Flows • Visual Design System
Joona launched as a clean, modern, and secure application that empowers users to take ownership of their health information. The outcome is a scalable platform that combines comprehensive health tracking with clear communication around privacy and security, while remaining approachable for everyday use. Key outcomes include: • A comprehensive symptom and health tracking system • Multi-profile support and premium features for advanced tracking • Clear, accessible communication of security and privacy • A platform designed to scale with additional health management tools Scope of Work • UI/UX Design • Brand Positioning and Identity • App Information Architecture • Interaction Design and User Flows • Visual Design System